“By 2023 (as the company) I should be the leading universal rural community that promotes inclusive growth, especially in the unbanked and underserved areas powered by digital banking platforms “.
Our ultimate marketing plan should be based on the commercial structural reform on organic agricultural products. In S.A it is a common cause that huge commercial white farmers are the sole beneficiaries and blacks are the consumers with less competitive urge due to various historical factors.
This will require marketing strategy including or team performing market analysis, the formulation of strategic plan, short, medium and long term developing promotions and networking on establishing sales support.
In our planning phase we need to develop a diversified marketing strategies or product development. The team needs technical and market information so as to make decisive decisions in our daily operation. The younger generation consumers represent an important target group in the advancement of consumer demand for organic products.
Rircus Project mission is to provide the highest quality organic greens. Play a pivotal role in organic agricultural project drive the local rural economy. To accomplish our mission we still strive towards the following:
1. To position ourselves to take advantage of strategic opportunities and/or innovation that enables us to maximize profitability.
2. Strive to remain an economically viable organic agricultural business.
3. Exhibit honestly, integrity and transparency in all aspects towards the business development and business transactions.
4. we care committed to being a low-cost producer maintaining long-term growth.



